66% of sales leaders report that customer acquisition costs have increased over the past 12 months.

Amid the crisis, businesses are tightening their financial resource allocation, making it increasingly difficult to acquire new customers as acquisition costs rise and sales cycles lengthen. Now is the time to focus more than ever on your existing customers!

In this ebook, you will learn how to:

✔️ Define clear roles when managing your customer base.

✔️ Assess whether your retention and expansion efforts are truly effective, using Net Revenue Retention (NRR)—while avoiding common pitfalls.

✔️ Smartly structure upsell and cross-sell strategies.

✔️ Anticipate and efficiently handle customer churn.

✔️ Leverage artificial intelligence to drive even greater revenue growth.